Carolina Cardoso, 40 years old. She lives in Milan and has been in Italy since 2014.
I am a business strategist, trend forecaster and sustainability designer.
My life story is linked to sustainability because my parents, both architects, have always developed projects and architectural solutions that respected nature and this discourse has remained in my soul, but I took a long journey before returning to my roots.
I worked for 20 years in large international companies in a leadership position in the marketing and business strategy area. But slowly, I changed my definition of success: today, for me being successful is no longer having an important job title but being able to work on projects that can create a positive impact on the world.
I was struck by the responsibility of knowing that we are the last generation that can still regenerate the planet and by the hope that we can still make a difference. So since 2021 I have been associating the experience I have built working with big brands like Chanel, Ray-Ban and Hewllet-Packard, with the systemic vision that sustainability has given me.
Today I see the world with different lenses, which allow me to solve the complex problems the future will bring us. And do you know who inspires me? All the women who in their own way, are finding a way to find creative solutions for a more sustainable world.
By Erica Rabecchi
