You have already discovered what the city of Milan has to offer. All its beauty and art. But what about one of the most important fashion weeks in the world?

Italy is a concentration of fashion brands including Armani, Prada, Versace, Dolce & Gabbana… And it is in Milan where everything comes to life in a week full of events and eyes focused on the streets of the center.

This event dedicated to women’s fashion “Milan SS Women Ready to Wear” happens twice a year and was established in 1958. This event with the spring/summer fashion shows is held in September/October while the autumn/winter fashion shows are held in February/March. The collections shown during the fashion shows are related to the following seasons. Why? Because they serve to allow the acquisition, production and delivery in time to the stores.

It is also well known that several Brazilian celebrities participate in this event. We often see Bruno Astuto famous writer and fashion specialist, Silvia Braz, Influencer, Sabrina Sato, Presenter and fashion icons, Bruna Marquezine, Actress and the main Stylist’s such as Pedro Sales and Rita Lazzarotti.

This year the event starts on Tuesday, February 20 and ends on Monday, February 26. The city breathes fashion in every corner with several events in clubs or pop ups opened specifically to advertise a product or brand. Among the most famous clubs are the classics Nottingham Forest, the Jamaica Bar and the Radetzky or the Principe Bar for after dinner. For parties in addition to those promoted by the brands (and by invitation!!) you can go dancing at Plastic or the Byblos Milano Club.

For all the entrepreneurs in the sector interested in purchasing (€€€!!!) there are several show rooms scattered around the city and fairs. Certainly one of the best known, the White. The White is nothing less than an international showcase on the global fashion scene dedicated to pret-a-porter collections. One of the most relevant and dynamic events during the Milan Fashion Week, attracting numerous buyers, press officers and operators in the sector from all over the world.

Are you packing your bags? If you are passionate about the world of fashion, this dive into the city during the Milan Fashion Week is certainly a unique experience full of information and inspiration scattered throughout the streets. Everyone is absolutely involved in the fashion atmosphere and the parades of passers-by are also open-air!