My name is Georgia, I’m from Vitória, Espírito Santo, and I arrived in Italy in 2006. Fashion has always been my passion, and even though I graduated in Law, it was here, living abroad, that I realized my professional path belonged in the fashion world. I started my career working in retail, learning firsthand about consumer behavior, trends, and the industry from the inside.

Throughout these years, I have always carried a deep pride in the quality of Brazilian brands, the creativity, the authenticity, and the strength that Brazil holds in the global fashion scene today. And I kept asking myself: why do so many people still not know the high standards of our national fashion industry? From that question, Varal was born.

In my fashion column here on the blog, I share more about the fashion world.

This is Varal. And this is me.