There is a phrase by Caio Carneiro (Brazilian entrepreneur) that says: “if you can’t win with talent, triumph with effort”.

From this quote I took the concept that no one can stop a determined person. In fact, since 2019 when I arrived in Italy, in Milan, I have managed through my determination to start as a Fashion Blogger and Fashion Stylist in a city where the competition for those who work with fashion is almost inhuman. I began my fashion studies in Brazil and I finished this training course in Milan, moreover so far I have been able to put into practice my technical ability and also that of holding the customer with great ease and conduct with people in a sociable, close and welcoming way.

My job is to help people look at themselves and find or discover the right personal image, through fashion. From Brazil I remember the city where I was born – Cururupu – Maranhao – and the ten years I lived in Rio de Janeiro. I bring the Brazilian style wherever I go and whether in Italy or any country, I will never stop, as a good and original Brazilian that I am, Joice Ribeiro!

By Erica Rabecchi.