{"id":12817,"date":"2026-06-12T13:11:13","date_gmt":"2026-06-12T17:11:13","guid":{"rendered":"https:\/\/www.varalmultibrand.com\/international\/?p=12817"},"modified":"2026-06-12T13:13:26","modified_gmt":"2026-06-12T17:13:26","slug":"coco-chanel-and-feminism","status":"publish","type":"post","link":"https:\/\/www.varalmultibrand.com\/international\/coco-chanel-and-feminism\/","title":{"rendered":"Coco Chanel and feminism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12817\" class=\"elementor elementor-12817\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b12f68f e-flex e-con-boxed e-con e-parent\" data-id=\"2b12f68f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39caff78 elementor-widget elementor-widget-text-editor\" data-id=\"39caff78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To say that Gabrielle Bonheur Chanel was a feminist figure is, at the very least, contradictory if we apply the meaning we give to feminism today. However, when we observe the nuances of a woman who lived outside the standards of her time and acted in favor of greater female freedom, it is possible to affirm that, even unconsciously, Coco Chanel incorporated practices that we now associate with feminism.<\/p><p>A seamstress who, in her spare time, sang in a cabaret, Coco has an uncertain origin for her nickname. Some believe it came from a song she performed; she herself stated that it was what her father called her; others, knowing her love life, suggest an allusion to cocottes, a term used to designate the supported mistresses of the time.<\/p><p>The fact is that Chanel used the resources and connections she acquired to build her own brand, which would become one of the greatest fashion houses in the world. She was also the only designer to be included in the list of the 100 most influential people of the 20th century, compiled by the American magazine Time. Coco Chanel contributed to transforming the way women dressed and moved around the world. She abandoned corsets, incorporated fabrics considered \u201ccoarse,\u201d such as jersey, and \u201cpoor,\u201d such as tweed, and adapted pieces from the men\u2019s wardrobe, such as the blazer, to women\u2019s clothing.<\/p><p>Tweed, perhaps the most important code of her brand, was originally associated with the utilitarian clothing of the working classes and the outdoor activities of the British aristocracy. Considered an unrefined fabric for women\u2019s haute couture, it was given new meaning by Chanel when incorporated into her creations. Thus, she subverted the codes of elegance of the time and demonstrated that sophistication and practicality could coexist.<\/p><p>Her creations accompanied the social changes experienced by women in the early 20th century, offering comfort, practicality, and greater autonomy.<\/p><p>Ignoring Chanel\u2019s practical contributions to women\u2019s emancipation does not diminish her importance. Chanel never associated herself with organized feminist movements and, at times, expressed conservative views on the role of women. Even so, her own way of life defied social conventions, and her influence on fashion spanned generations, becoming synonymous with elegance and sophistication. Her aesthetic also celebrated a deep admiration for femininity and the act of being a woman.<\/p><p>Conservative for modernity, disruptive for her time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c111a60 e-flex e-con-boxed e-con e-parent\" data-id=\"c111a60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4bb79 elementor-widget elementor-widget-gallery\" data-id=\"4f4bb79\" data-element_type=\"widget\" data-e-type=\"widget\" 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to feminism today. However, when we observe the nuances of a woman who lived outside the standards of her time and acted in favor of greater female freedom, it is possible to [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":12818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,154],"tags":[277,413,414],"class_list":["post-12817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-gioh","tag-chanel","tag-coco-chanel","tag-feminism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coco Chanel and feminism - V.A.R.A.L International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.varalmultibrand.com\/international\/coco-chanel-and-feminism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coco Chanel and feminism - V.A.R.A.L International\" \/>\n<meta property=\"og:description\" content=\"To say that Gabrielle Bonheur Chanel was a feminist figure is, at the very least, contradictory if we apply the meaning we give to feminism today. However, when we observe the nuances of a woman who lived outside the standards of her time and acted in favor of greater female freedom, it is possible to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.varalmultibrand.com\/international\/coco-chanel-and-feminism\/\" \/>\n<meta property=\"og:site_name\" content=\"V.A.R.A.L International\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/varalmultibrand\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T17:11:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T17:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.varalmultibrand.com\/international\/wp-content\/uploads\/2026\/06\/IMG_9669.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"286\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Georgia Rodrigues\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgia Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/\"},\"author\":{\"name\":\"Georgia Rodrigues\",\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/#\\\/schema\\\/person\\\/2a51106e4140a631f779eece4f6a88d6\"},\"headline\":\"Coco Chanel and feminism\",\"datePublished\":\"2026-06-12T17:11:13+00:00\",\"dateModified\":\"2026-06-12T17:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/IMG_9669.jpg\",\"keywords\":[\"Chanel\",\"Coco Chanel\",\"Feminism\"],\"articleSection\":[\"Fashion\",\"Gioh\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/\",\"url\":\"https:\\\/\\\/www.varalmultibrand.com\\\/international\\\/coco-chanel-and-feminism\\\/\",\"name\":\"Coco Chanel and feminism - 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