VARAL is a contemporary Multibrand e-commerce platform that curates and connects some of the most authentic and desirable Brazilian fashion labels to customers across Brazil and Europe.

Born in Italy, VARAL was created with a single purpose: to showcase the creative energy, craftsmanship, and effortless beauty of Brazilian design to an international audience.

What began as a niche project quickly evolved into a reference for beachwear and resort fashion, celebrating the unique mix of sophistication and natural allure that defines our brands.

Our platform is more than an online store, it’s a bridge between cultures, uniting established labels under one purpose: to make Brazilian fashion accessible to the world while maintaining its authenticity and soul.

Now, as VARAL expands into the Brazilian market, our mission remains the same: to deliver quality, originality, and a global vision, offering our community a curated selection of brands that embody the essence of summer, freedom, and contemporary style.

We believe in slow fashion, transparency, and creative collaboration.

Every piece tells a story — from the beaches of Rio to the streets of Milan and together, they weave the colorful tapestry that is VARAL.

LIVING THE BRAZILIAN LIFESTYLE AROUND THE WORLD